It is also necessary to capture the audience’s attention, and the best way to do this is to create a narrative with a well-define beginning, middle and end .
Check out the three practical steps:
- Define the main character of the story and the context of the situation : create your own hero’s journey, with villains and challenges, overcoming and the “grand finale”;
- Present information about the company and then the offer : remember to make sure the narrative is really interesting uae telegram data so that the audience gets to this stage of the process;
- Explain to the user what action you want them to take : it could be purchasing a product, subscribing to your channel or signing up for a newsletter, for example. It’s important to show that the story is over and now they need to make a decision. Your pre-narrative should support the relevance of this offer.
Although it is hard work to think how to be a leader in this time of crisis of stories that captivate the public, following these steps will help your company gain space in the market.
In this way, storytelling reinforces the identity of brands and, as a result, more and more people tend to pay attention , identify with it and, ultimately, make a purchase!
Harness the power of mental triggers
Mental triggers are psychological elements that influence human behavior and can be use strategically to create stories that generate desire actions.
See how to enhance storytelling through triggers:</p>
- Scarcity : can be use to create stories that highlight the exclusivity of a product or service. You can motivate consumers to act quickly, fearing they will miss out on a unique op
portunity;
- Urgency : This is a powerful trigger that can be incorporate into stories to encourage immediate action, urging the audience to take quick action, such as making a purchase or signing up for a service;
- Social proof : showing how other people have benefit from your product or service is a way to encourage consumers to purchase the service;
- Reciprocity : By telling stories text services about your brand’s altruistic actions, such as donations or support for social causes, or even offering benefits to your leads for free, you can make consumers feel grateful and more likely to reciprocate with a purchase;
- Authority : Consumers trust brands that are recognize as leaders in their fields;
- Anticipation : Creating stories that generate anticipation, such as the launch of a new product, triggers anticipation. Audiences are eager for new things and are more likely to get involve;
- Personal stories : Sharing personal stories from founders or team members can create emotional connections with audiences, triggering identification and making consumers feel closer to the brand.
