See below the main ways to use tools in this process:
- Online survey platforms : such as SurveyMonkey, Typeform or Google Forms, to create questionnaires and collect data quickly. They allow you to customize the questions according to your needs and reach a large number of people;
- Data analysis tools : such as Google Analytics , which provide information about user behavior on your website through time spent, most visited pages and traffic sources;
- Monitoring tools : such as Hootsuite, Mention and social networks to monitor comments about your brand. This helps italy telegram data you understand more about your audience’s interests and concerns, helping you create personas;
- Online interview platforms : such as Zoom, Microsoft Teams or Google Meet can be used to conduct interviews what are the best tips for staying healthy during flu season? with customers. Additionally, online groups, such as FocusGroupIt, allow you to quickly collect qualitative data;
- Marketing automation tools : such as RD Station , HubSpot or Mailchimp, help you segment your audience based on demographic and behavioral data.
Your personas must be real!
The most important tip I gave you consumer data here is definitely: don’t make up data. Basing yourself in reality is essential for success!
So, in this process of understanding who your target audience is, invest time and effort in creating a persona with true information and reap the rewards of smarter Marketing strategies !
And, if you want specialize help with this, be sure to take advantage of our free Digital Marketing diagnosis to get personalize guidance for your business!
