Targeting by phone numbers The initial advertising setup should be based on your analysis of the target audience and the answers to these 8 questions. In the future, you can adjust this data by receiving detailed information about those who responded to your message, as well as analyzing the response itself. The cost of the transition, the cost of the action that you have set for advertising purposes.
Types of custom audiences:
Targeting by phone numbers Suitable for those who have a database of customer phone contacts. In this case, advertising will be shown only to those users whose pages are linked to these numbers.
2 Targeting by e-mail (FB, VK, OK)
Do you collect your customers’ email addresses? Do you usee-mail newsletters? Great! Now you can also upload it to a social network and target those overseas data users whose pages are linked to these email addresses.
3 ID targeting (VK, OK)
Each user page has its own unique id. Using ready-made solutions for collecting them, you can target your advertising to specific users, delivering to them an offer that will solve their problem.
4 Targeting Website Visitors (FB, VK, OK)
In contextual advertising systems, this type of targeting is called remarketing and its principle is essentially the same. The code received in the advertising account is placed on the site, lists are formed and advertising is shown only to those who have been on your site, visited certain pages or sections of your site.
Targeting by phone numbers 5 Targeting community members (VK, OK)
Do you know where your competitors are hiding your target audience? Or what communities your hypothetical client is a member of? Set uptargetingto these communities and offer them conditions that will demonstrate your quality advantages.
6 Similar Audience Targeting (FB)
Targeting by phone numbers if you have a. Community with more than 500 people (not .a requirement, but desirable), you can create. An audience of users who. Are similar in interests and behavior to those who. Have already subscribed to your updates.
Social networks give you the opportunity to see benefits of lead generation each individual user personally. They make brands more humane, more accessible, and users more loyal.
To achieve good results in advertising, adhere to the following principles:
- “Break” your targeting into narrow categories
- Create 2-3 ad variations
- Address your target text services audience in your ads
- Solve the customer’s problem
- Use a unique selling proposition
- Post high quality content to your community
- Use an image that displays the product/service/company
- Analysis! Analysis! Analysis!
