Your target audience and relevant to your brand lead capture mechanism require participants to provide . Their email address or other contact information to enter or claim a prize promote widely . Announce the contest across all your social channels and consider paid promotion for increased reach . 5 implement effective callstoaction ctas every piece of content and every interaction should have a . Clear purpose and guide the user toward the next step be specific instead of a .
Generic learn more use download
Generic learn more, use download your free ebook, register for the webinar, or get a . Free quote create urgency scarcity where appropriate limited time offer, only 5 spots left prominent . Placement make ctas visually stand shop out and easy to find test different ctas see which . Phrasing and placement resonate best with your audience building your social media lead generation funnel . A successful lead generation strategy isn’t just about attracting leads; it’s about guiding them through .
Defined journey social media lead
A defined journey this is where the social media lead generation funnel comes into play, . Mirroring the traditional marketing funnel awareness top of funnel tofu goal attract a broad audience . And make them aware of your brand and core ppc offers unparalleled precision the problems you solve social media tactics . Engaging, shareable content videos, infographics, blog posts, broad social media advertising, influencer collaborations, trending topics, . Community building metrics reach, impressions, followers, brand mentions, website traffic from social consideration middle of .
Funnel mofu goal nurture interested
Funnel mofu goal nurture interested prospects, provide more indepth information, and establish your expertise social . Media tactics gated content ebooks, webinars, targeted lead ads, retargeting ads, live q&a sessions, interactive . Quizzes, engaging with comments and direct messages metrics lead magnet downloads, webinar registrations, email china leads signups, . Form submissions, clickthrough rates to landing pages conversion bottom of funnel bofu goal convert qualified . Leads into customers social media tactics demo requests, free trial offers, personalized messaging, customer testimonials, .
Direct sales campaigns if applicable
Direct sales campaigns if applicable, showcasing success stories metrics sales conversions, demo bookings, free trial . Signups, roi calculation advocacy postconversion goal turn customers into loyal advocates who promote your brand . Social media tactics encourage reviews, testimonials, and usergenerated content; provide exceptional customer service; build exclusive . Customer communities metrics customer reviews, social shares of positive experiences, referral rates each stage requires . Tailored conte
