After you’ve categorized your audience into specific segments and decid. Email marketing campaign types, you need to personalize your emails to meet each group’s unique interests and needs . Think about the buyer’s journey for each segment and design a series of emails that align with their specific preferences.
Site visitors who registered but did not purchase
The information collected in this segment comes from a simple signup form , which typically only includes a name and email. While this simplified approach is generally recommended, it limits the ability to further segment your audience. However, if you include a question like “What sports are you interested in?” Assuming your business sells sports equipment. You can better categorize this group based on their sporting preferences and tailor your content more effectively.
For this group, your e-commerce email marketing senegal phone number library strategy will typically include the following:
- Regular newsletters to keep your brand top of mind and inform them about new products.
- Promotional emails offering promotions to encourage purchases.
- Win-back emails to re-engage those who haven’t interacted with your emails recently.
In all these emails
You can tailor the 5 essential digital marketing tools in 2024 content and special offers to the specific interests of each segment . For example, if your store is offering a 10% discount for Black Friday, highlight soccer gear such as balls and sneakers for soccer fans, letting them know they can get these items at a 10% discount along with all other items. For the same occasion, you could send your golf-loving customers a similar email in which you offer discounted gold gear instead.
- Customers who started an order but did not complete it
These customers should marketing list receive an abandoned cart email, reminding them to complete the order they started but didn’t complete . Be mindful of their privacy, as they may not have explicitly opted in to receive marketing emails, which will limit you to sending one or two reminders about their abandoned items.
