Who doesn’t like an engaging, well-told story? Storytelling has an incredible power over people, doesn’t it? That’s why it’s so widely used in the world of marketing and advertising.
In the digital world, this is no different. Getting the consumer’s attention among so much content available on the web is somewhat challenging.
With the bombardment of information we currently experience, convincing someone to pay exclusive attention to your brand, even if it’s just for a few seconds, requires a lot of effort.
And storytelling ends up being a very useful strategy for making a brand, service or product the center of attention.
In this article, we will give you tips on how to use this resource in your campaign and give examples of brands that do this work incredibly well!
What is storytelling?
In short, storytelling is the art of telling a good story using a huge range of devices.
Through a well-written plot, soundtrack, texts and carefully chosen characters, a brand can use the storytelling technique to enchant middle east mobile number list and win a special place in their memory, without necessarily selling any type of product or service.
The art of storytelling dates back to cavemen.
Over the centuries, with the arrival of writing and technological advances, the ways of communicating something to people gained new attributes and performances.
When telling a story, a brand or company aims to enter the consumer’s life in a different way, placing before them characters, concepts and situations that express the pains and anxieties they face on a daily basis.
When well developed and applied, storytelling generates value, an aspect that has a strong influence on the purchasing power of the modern consumer.
Why use storytelling as a marketing strategy?
According to psychologist protecting cryptocurrency from counterfeiting Bruner, a fact is 20 times more likely to be remembered if it is anchored in a story.
This is already a good argument, isn’t it? After all, we use stories all the time. We use them to entertain children on a rainy day, to better jiangsu mobile phone number list a historical fact, to explain a certain everyday event, among other situations.
And if history is so present in people’s daily lives, why not use this device as a sales channel or a marketing strategy?
