If we analyze the traffic of most websites in different parts of the world, we can observe an indisputable trend: searches are increasingly being conducted via mobile phones. Today, users rely on their mobile phones, which are always at hand, for all the tasks they need to perform. While some things were previously left to laptops or desktop computers, those activities that users feel they can’t do on their phones are becoming fewer and fewer.
Today, users not only conduct searches and connect with others through their mobile devices, spain phone number library but also make purchases using them. Therefore, another habit that has changed has to do with an increase in payments made with cell phones.
Google’s changes
But users aren’t the only ones who change over time. Google is always on the move. Its algorithms constantly evolve to provide new and better answers to users and resolve their searches. One of the latest changes we can report has to do with what became known as “BERT.”
BERT stands for Bidirectional Encoder Representations from Transformers. It uses Artificial Intelligence (AI) to inbound marketing: storytelling focused on results a nalyze user queries, thereby classifying the results that appear in search engines. It applies an analysis mechanism that contextualizes queries in a more natural environment than previously created.
BERT is based on bidirectionality
This allows it to analyze a sentence in two different directions. It analyzes words both to the right and left of a keyword singapore lead phrase, generating a higher level of understanding of what the user is actually searching for when they enter that phrase into the search engine.
What Google gains from this is taking the next step in connecting with users, providing them with the result they’re actually looking for. This results in the keyword itself losing some of its power in favor of contextualization and naturalness of use. Other key points of BERT are:Smartphone and
SEO on SERP: These analyze actions specifically focused on achieving a positive image in Google’s SERP, focusing optimizations accordingly.
