New Year’s resolutions are all about taking action. This sense Send an email campaign of urgency can be leveraged in your email campaign . By associating your product or service with the idea of a “fresh start,” you encourage your audience to act quickly, tapping into their current motivation.
Subject line ideas:
Make 2024 the year you finally achieve (a specific goal) with us
New Year, New Start: Here’s How We Can Help
Quick tips
Tie your product or service to a switzerland phone number library resolution: Think about how your product or service fits into a popular New Year’s resolution. For example, if you make handmade candles, you can address resolutions to practice self-care, dedicate time to personal time, or even be more environmentally conscious (if your candles are nature-friendly).
Pro tip : If you’re stuck with your message or need ideas for connecting your product or service to a resolution, you can try our AI Writing Assistant – a popular feature of our email marketing solution , which writes the message for you.
- Decide on a promotion: Think growth generated by engagement actions of a special offer that adds value to your audience. This could be a discount, a buy-one-get-one-free deal, or a limited-time product bundle. While not required, adding a special offer increases urgency and encourages customers to take action.
Ultimate goal of a New Year’s resolution email campaign:
- Boost sales
- Clear out last year’s inventory: This is a great opportunity, especially if you offer products and need to clear out last year’s inventory.
- Develop customer contacts and relationships
This email campaign is particularly effective for: companies that offer products or services that address common resolutions such as health and wellness, productivity, learning, lifestyle improvement, as well as for business growth objectives, which are looking for all kinds of services to help them increase their performance.
However, even if your business doesn’t directly address these typical resolution themes, don’t underestimate the power of this email campaign. It all depends on how you position your product or service as motivation for a fresh start.
Take SiteGround, for example. As a premium marketing list web hosting provider, we don’t seem like the typical ally of New Year’s resolutions. Yet, every year, we successfully connect our web hosting services with the idea of launching your dream project with a stunning website. It’s a compelling angle that resonates with people eager to start a new project as the new year approaches, proving that with the right messaging, any business can find its place in the new year’s narrative.
