Proving roi to ensure your ppc lead generation efforts are truly impactful, meticulous tracking and . Reporting are nonnegotiable 1 key performance indicators kpis beyond clicks and impressions, focus on metrics . That directly correlate with lead generation and revenue cost per lead cpl the total cost . Of your campaign divided by the number of leads generated a crucial metric for efficiency . Conversion rate cvr the percentage of clicks that result in a conversion lead lead quality .

Score subjective objective measure how

Score a subjective or objective measure of how likely a lead is to become a . Customer customer acquisition cost cac the total cost of acquiring shop a new customer, including all . Marketing and sales expenses return on ad spend roas the revenue generated from your ads . Divided by the cost of those ads return on investment roi the profit generated from . Your ppc campaigns relative to the total cost this is the ultimate measure of success .

Often requires integrating ppc data

And often requires integrating ppc data with crm and sales data 2 conversion tracking set . Up robust conversion tracking within your ppc platforms eg, google ads conversion tracking, facebook pixel . This allows you to accurately attribute persistence dont afraid follow up conversions to specific campaigns, ad groups, and keywords track . Not just form submissions, but also phone calls, downloads, and other valuable actions 3 attribution . Modeling understand how different touchpoints contribute to a conversion linear, time decay, positionbased, or datadriven .

Attribution models provide more holistic

Attribution models can provide a more holistic view of your campaign performance than lastclick attribution . Alone 4 regular reporting and analysis don’t set it and forget it regularly review your . Data, identify trends, and make datadriven sale lead adjustments to your campaigns this continuous optimization cycle is . Vital for sustained success common pitfalls to avoid in ppc lead generation even seasoned marketers . Can fall prey to common mistakes that hinder ppc lead generation efforts ignoring negative keywords .