White papers are increasingly used in content marketing on the Practical guide to successful Internet . The reason is simple: they allow you to chile phone number library generate qualified leads and improve customer confidence . So if you too want to increase your sales and position yourself as a leader in your field , don’t miss what follows! After a brief definition, you will discover my 13 tips for writing a white paper and the 5 mistakes to avoid if you don’t want to waste your time.
White paper: the definition
A white paper is a downloadable document (often in PDF format) that allows you to share your expertise in a specific field. It is a practical guide intended for the reader to find a solution to a problem. A white paper also serves to inform the Internet user to support them in their decision-making process.
Originally used primarily by how to make eye-catching infographics institutional organizations . This type of digital book has become widely used in content marketing for businesses (primarily B2B) and communications agencies. This approach allows for lead generation by offering free, high-value advice.
This short (maximum 15 pages is recommended!) and information-packed content is an excellent way to showcase your expertise in your sector . A white paper therefore allows your company to position itself as a leader in your field and builds trust with your audience. It is therefore a commercial tool not to be overlooked in your digital communication strategy!
The purpose of a white paper
With your white paper, you demonstrate your expertise and guide your prospect through their purchasing process. However, it’s a win-win strategy! By doing this, you’ll also be doing everything you can to convert your reader into a customer .
Since the prospect is highly qualified , this type of content is a formidable lead magnet . To do this, you will be able to generate prospects by following a well-established strategy that I will explain to you later in this article.
Furthermore, this tool is extremely effective for business-to-business sales. The reason is simple: in B2B, a buyer often has to justify their choices. With your white paper in hand, they can then easily justify their purchasing decision .
Additionally, this type of content is a great way to win back dormant contacts . The precision of a white paper can rekindle your former customers’ desire to buy. Perhaps they thought they no longer needed your services? You’ve just proven them wrong by providing them with a detailed guide that meets their current needs!
Writing a white paper isn’t something to be rushed! To betting data achieve good results, you must follow a specific procedure. Below, I’ll outline this process, along with 13 tips you shouldn’t overlook.
