Mobile Friendly
On April 21, 2015, Mountain View announced the Play only a minor implementation of its new algorithm aimed at favoring sites with good compatibility with mobiles . Implemented in real time and page by page, it was with horror . That some owners saw their cambodia phone number library visibility on the Internet plummet day after day . Since then, it has become essential for a website to be compatible with display on mobiles and tablets. The revolution in ranking in the SERP was such that this update was even nicknamed “ mobilegeddon ” (in reference to Armageddon).
Google Hummingbird
It was in September 2013 that one of the most significant updates to Google’s algorithm was launched. Known as Hummingbird in French, this true revolution improved both the quality and speed of search results. User queries are better understood , even when they are complex or unique. This is why Rankbrain , rolled out two years later, is considered the logical continuation of Google Hummingbird .
Google Payday
Payday represents the official start of Google’s fight against spam . In June 2013, the search engine decided to simply remove results pages containing information considered spam . This affected the following topics: credits , counterfeiting , online games , etc. It was at this time that Google first affirmed its ambition to protect Internet users from dangerous sites that could have a negative impact on the user’s well-being.
Exact Match Domain
Before September 2012, if you called your site “cheap-running-shoes,” you would have been highly favored for your SEO on that exact query . Google changed this with a new algorithm update. The influence of the URL was therefore significantly reduced in order to promote relevant and quality content above all . Today, the importance of web page addresses seems to play only a minor role in SEO .
Google Penguin
Officially launched in April 2012, the new attract more clients to your construction company in chile: effective growth strategies Penguin algorithm has completely transformed SEO . This search filter aims to penalize websites that do not respect Google’s guidelines . The objective was clearly to combat the creation of backlinks done in an abusive manner ( exchanging and buying links ). Website developers and other webmasters then had to spend a lot of time disavowing disputed links and cleaning up their own sites.
Google Panda
This very first search filter known to the general public was implemented in February 2011. The objective of Google Panda is to provide high-quality content . Google’s tactic was therefore to penalize websites that abused keyword stuffing (which was already contrary to the recommendations made by the search engine!). The effect of this new algorithm had a huge impact on the positioning of millions of web pages and its influence is still felt today.
Google Caffeine
Google Caffeine is the first revolution in Google’s algorithm updates. Deployed in June 2010, it primarily serves to speed up the indexing process . From canada data now on, a page can be indexed immediately after being crawled by Googlebot. This development has significantly improved the timeliness of the information provided by the search engine
