Pay Per Click (PPC): what is it and how does it work?

Paying only for the clicks your ads receive — Pay Per Click — is a way for companies like Meta (formerly Facebook) and. A Alphabet (owner of Google) to secure billions of dollars in revenue every year, while offering companies like yours. A the chance to grab a slice of that extremely profitable pie .

With the potential to reach spain telegram data hundreds of thousands of people in just a few. A hours, paid media is the best tool for selling on the Internet.

The almost unlimited power to get your products or services in front of the right audience. A — the ones that buy — would be restricted to multi-million dollar businesses if advertisements . A were charged only by the number of views instead of by another factor: clicks!

That’s why here I will teach guide to choosing the perfect hosting you everything about Pay Per Click:

  • What is PPC;
  • How to make an unbeatable Pay Per Click strategy;
  • The relationship between PPC, SEO and SEM;
  • And how to make Pay Per Click work for you!

No text on the Internet is as easy (or as effective) as this one — in which my. A more than 16 years as CEO of the largest Inbound text services Marketing agency in Brazil will. A guarantee your success with paid media on the Internet!

My name is Guilherme de Bortoli and, at Orgânica , this is just your first step towards success — don’t step out of line!

What is PPC?

PPC is an abbreviation for Pay Per Click, and defines the advertising model based on the clicks that a paid media campaign  receives when displayed on the Internet.

Since an advertisement can be seen by thousands of people in just a few seconds (and sometimes without discriminating against those who are not interested in your products or services), charging for viewing them — the “impressions” — could be too expensive for many companies to run advertising campaigns on the Internet!

Fewer advertisers would mean a much smaller potential for recurring revenue for brands like Google or Instagram, which profit from the consistency of paid media broadcast with the aim of popularizing:

  • Products;
  • Services;
  • Platforms;
  • Or the presence of a company.

<h4>By expanding the advertising potential for companies

Of all sizes to impact ideal audiences (and at surprisingly low prices), paid media becomes an accessible and indispensable tool for making the most varied objectives of Digital Marke

ting strategies a reality!

Among such objectives, the most common and effective involve:

  • Enhance the reach of an offer with proven ROI (Return on Investment);
  • Accelerated propagation of rich materials with the aim of strengthening organic traffic ;
  • Familiarizing new audiences with the brand through persistent advertising;
  • Capture of demographic and behavioral information about the ideal audience (with enormous purchasing potential) to run future advertising campaigns with higher conversion rates;
  • And convincing new consumer profiles through a Remarketing strategy with the aim of affirming the business’s authority in the niche in which it operates.

Nothing stops your company from using paid media at different times than those listed above, but one way or another you will need to keep an eye on a fundamental rate for the success of this endeavor: Pay Per Click!

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