To effectively reach different customer groups with varying needs, plan your email campaigns using an email marketing calendar . This tool helps you schedule your emails and follow-ups, keeping you organized and on track with your campaigns.
You can create your own calendar using tools like Google Sheets or Microsoft Excel . When creating your calendar, include inputs like:
- Campaign Name
- Email type (e.g. newsletter, win-back, welcome email)
- Subject line
- Product or service features/offerings
- Target audience
- Calls to Action (CTAs)
- Date and time of sending
- Status (e.g., sent, in progress, scheduled)
- Owner (the person in charge of the email)
- Goals (e.g., generate leads , onboard new subscribers, re-engage inactive customers)
This structured approach helps saudi arabia phone number library you deliver targeted content at the right time and to the right audience.
6. Automate as much as possible
Depending on the shopping cart software and email marketing tool you use, you can automate some of the emails you want to send . This will save you time and effort when a new customer signs up, or when that customer’s service is about to expire and they need a reminder.
Virtually all shopping carts support welcome digital marketing strategies for 2024: a detailed guide for small business owners emails , order and shipping confirmations, and password resets if there’s a customer area feature, so you can take advantage of them right out of the box. For everything else, creating personalized journeys requires “if/then” commands that are the responsibility of the marketing platform.
With such conditions, you marketing list can send emails that follow specific action triggers : send recommended items that match a previous purchase (if the customer buys sunglasses, send an email to suggest summer hats), remind about abandoned cart items, send a win-back email after 60 days of no purchase, and much more.
Must-Have Marketing Emails for E-Commerce (+ Examples)
- Sales and promotional emails
These emails aim to drive sales and usually communicate discounts and special offers . They should be straight to the point – what is the value of the product or service you offer and include a strong CTA. These messages should be designed to drive instant traffic to your website and boost your sales .
