Once you’ve decided on your goals, you need to evaluate whether you have the right tools to measure the success of those goals.
For example, you can use Google Analytics to help measure blog and web page performance, or you can use online software like social media management tool Hootsuite to help you track the success of marketing campaigns and keep track of what your audience is loving.
Meanwhile, tools like Trello lebanon telegram data help your team track progress and easily communicate about the projects they’re working on, while SEMrush lets you conduct SEO audits and create and measure an effective social media strategy and content plan.
As a result, you need to use these tools to evaluate and improve your marketing strategy.
Review your digital footprint
You also need to think about what media you currently use to help you create your strategy.
- Paid media – Paid media steps to get started in the home office is content that you pay to get in front of a target audience based on searches, and includes paid search (PPC) and banner ads, as well as social media ads. It also includes traditional offline channels like print, TV or direct mail.
- Owned media – Owned media includes all media owned by the brand. Online, this includes your website, blog, mobile apps, or social media accounts like Facebook, Twitter, Instagram, etc. It can also include offline materials like brochures or in-stores.
- Earned media – Earned media includes any content where others talk about you, whether it’s PR, influencers, reviews of your product or business, or fans sharing your content on their own social media accounts.
You then need to bring together whatsapp database brazil what you already have and think about how you can integrate it all to strengthen your strategy. For example, if you publish a weekly blog on your website (owned media), you could pay to advertise it (paid media) and see if anyone shares it on social media (earned media).
Audit current campaigns to plan ahead
Once you’ve followed the steps above, you can start thinking about the types of content that will help you the most. At this point, look at your media and marketing goals and consider what steps you need to take. For example, add a call to action (CTA) at the end of each piece of content to encourage newsletter signups. Then, use marketing analytics to figure out what’s driving your subscription rates.
Also look at your buyer personas and ask them what their biggest challenges are. For example, if you run an online tutoring business and one of your personas’ challenges is studying effectively, you could create a short video to share on social media that offers tips on how to study better.
You’ll also need a content creation plan that outlines the goals, format, and channel for each piece of content you have, each time including the challenge it solves for your customers.
Implement your plan
The next step is to create a document that assigns actions to your plans and outlines the steps you need to take to get things start. You need to know which people or teams will execute each part of your strategy and by what time each goal needs to be completed. Identify who is responsible for each type of content, whether it’s videos, blog posts, TV commercials, or other promotional materials.
