This will help you a lot when it comes to executing your customer loyalty strategy. But this is the kind
of effort that never ends and always has room for improvement.
So keep an eye on KPIs, especially CAC and LTV. If you have a subscription plan, add churn rate to
these key indicators.
When you cross-reference those numbers with your digital marketing results, you begin to understand
the difference between casual customers and those looking for a deeper connection.
5 examples to inspire you to increase customer loyalty towards your company measure-the-evolution
We’ve talked all about customer asia mobile number list loyalty: what it is, its importance, and how to
achieve it. Now, how about some real-life examples to start off this journey?
Below we discuss 5 cases that show the wide variety of approaches and objectives you can set when
implementing a customer loyalty plan for your business. Check them out!
1. Amazon Prime measure-the-evolution
Your business may not be as big as every action we take is permeated Amazon, but what they did with
Prime is a great example to follow, no matter the size or audience of your business.
Amazon Prime is a subscription-based loyalty program that focuses on providing real benefits to the
customer:
- free shipping;
- special discounts;
- streaming music and videos;
- games;
- ebooks;
- inter alia.
But the most interesting thing to highlight here is Prime Day . Having a special, annual event focused on their loyal customer base created a recurring date just for the brand, increasing conversions that will last into next year.
2. Neiman Marcus
If we think about the fashion industry, for shandong mobile phone number list example, we have the case of Neiman Marcus, the luxurious beauty, shoe, handbag and fashion store in general, which created a loyalty system giving its customers 2 points for every dollar spent in the store.
As the shopping experience emphasizes exclusivity, the idea is to progress through several levels, with 5 initial levels and 3 luxury levels.
Members of this select club benefit from personalized offers and exclusive events, plus all the fun stuff of taking advantage of score-boosting deals.
The more exclusive your membership level, the more exclusive your benefits will be, including dining at top-notch restaurants and personalized travel. All of these benefits are managed through your Perk Card .
3. The North Face
The North Face’s VIPeak program is a great example of how knowing your audience and working with that knowledge always pays off.
The North Face also has a points-based rewards system, like the example above. However, as a brand focused on outdoor apparel, they also promote special events and award points for those who attend them, such as a health walk.
It’s the perfect combination of engagement and loyalty!
4. Starbucks
Starbucks could not be missing from our list, the coffee company that has made personalized experience a competitive advantage . To continue its success, it added a loyalty plan to its famous customer name in coffee.
The cost of implementing a loyalty plan is minimal thanks to digital possibilities and its impact is enormous.
In the case of Starbucks, just by registering you already get the Green level with some exclusive benefits such as finding out about new releases beforehand. If you collect 200 stars you go up a level and become Gold, which qualifies you for new benefits.
With Starbucks, it’s no longer just about having a coffee, but also about collecting stars .
5. Sephora measure-the-evolution
Of course, you can build exclusivity with rewards. Sephora is a master at that practice, offering exclusive tiers and benefits based on how much time and money a customer spends with the brand.
The secret is to offer varied and tiered rewards. Sephora not only allows customers to exchange points for discounts, but also offers samples and experiences such as exclusive events, meet-and-greets and early access to new products.
With all these examples, we can see that there is no one way forward. Customer loyalty is what solidifies your foundation, gives you more financial predictability, and helps you get closer to customers who want to be part of your brand.
A good way to build customer loyalty is to keep them with you. In this article, we tell you everything you need to know about customer retention .
