Different companies choose different marketing strategies that help them create their marketing strategies. Some brands like Zoom take advantage of global situations like pandemics, while others like Spotify or Netflix essentially create new markets. Another example of marketing strategy could be risky campaigns like Red Bull did.
Below you can see some of the marketing strategies adopted by brands:
1. Airbnb
It has grown globally through malaysia telegram data social media, with a presence in 34,000 cities worldwide. In January 2015, Airbnb launched a social media campaign with the hashtag #OneLessStranger. It was a “global social experiment.”
The company asked internet users to randomly perform “acts of hospitality” on strangers. The results were shared on social networks with a hashtag.
What can you learn?
- Be experimental.
- Be social.
- Build a community around your brand.
2.McDonald’s
McDonald’s began selling McArabia planning once the company’s status flatbread sandwiches in its restaurants in the Middle East in 2003. It later added a gourmet almond dessert line to the French market and McSpaghetti to its menu in the Philippines.
What can you learn?
- Be careful of cultural specifics.
- Think outside the box.
- Think local to go global.
3. H&M
Did you know that H&M is whatsapp database brazil increasing the number of its stores by 10-15% every year? One of the secrets of this brand’s successful global strategies is optimizing the online experience. With its user-friendly, mobile and multilingual online store, H&M has made it easier for users around the world to shop online.
What can you learn?
- Communication should be multi-channel.
- Be accessible.
- Be aware of trends.
4. Spotify
Spotify is one of the brands that has managed to transform the way people consume music. It has become a leader in audio streaming with its innovative marketing approaches. The company now has a constant flow of music, playlists for every mood, and even an artificial intelligence that knows what kind of music the user likes.
What can you learn?
- Be innovative.
- Look for new opportunities in established markets.
- Use freemium mode to help users get used to your product.
5.Harley Davidson
The brand always makes its customers feel like they belong to a big family. People who buy their motorcycles feel connected to other bikers (as if there is an inexplicable bond between all racers).
For example, the company sent boxes containing nothing but fresh air to some visitors to a motorcycle show. More than half of those who received the mysterious black box purchased a motorcycle immediately after receiving the “freedom air.”
What can you learn?
- Be creative.
- Know your customer.
- A perfect gift doesn’t always have to be expensive.
Frequently Asked Questions
1. What is brand culture?
Brand culture is the set of behaviors and values that a brand represents. It is adopted externally and internally by an organization. It defines and manages the brand experience and expression for both customers and employees.
2. Why is it important to have a brand?
A brand is a complex of ideas, opinions, associations, emotions and value attributes in the mind of the consumer about a product or service. A brand is used to create a bond between the company and the consumer.
3. What is the market share?
Market share is the portion of the total market held by a particular organization for a particular category of goods or an individual product.
