A complete Google Business Profile maximises your visibility in Google Search and Google Maps, helping more people find your business. With careful optimisation, you can also use your profile to encourage more locals to choose your business over rivals in the same area.
1. Keep your business information up-to-date
The most important optimisation strategy telegram number database is also the easiest. Google wants to know your business information is always accurate and up-to-date so take the time to complete your business information, in full.
Above all, make sure your business name, address and contact details are 100% accurate. Also, check they’re consistent with your business information provided elsewhere on the web. Including your website and any third-party directory listing sites you appear in – eg: are you using the same formatting for phone numbers and addresses?
As soon as anything like your opening hours or contact details change, update this information on your profile as soon as possible. This will help customers find your business and contact you while showing Google that your info is always accurate.
Take a look at our article on changing your Google Business Profile information for more details.
2. Help local searchers choose your business
A strong local search presence will help buy c level contact list people in your area find your business but an optimised Google Business Profile will also encourage more people to choose your business over other options in the area.
People use the information in your profile to compare you with alternatives, make purchase decisions and decide which business to visit or buy from. Understanding which information has the strongest impact on these decisions and
Optimising for them gives you an advantage in the local pack.
- Location: While you can’t exactly azerbaijan business directory optimise your business location for SEO, this is an important factor for local search users and Google’s algorithm.
- Open hours: People want to know your business is open when they need it.
- Business attributes: Specify attributes like payment options, accessibility, amenities and more to show how suitable your company is to people’s individual needs.
- Reviews: Detailed reviews are one of the biggest influencers in local search.
- Phone number: Some customers may want to call your business before visiting or buying – especially, appointments, bookings, reservations or enquiries are common.
- Website: Some visitors may want to click through to your website to find out more about your business or products/services before deciding whether to contact you.
- Updates: With Posts, you can notify users about important changes, such as policies related to Covid-19 measures.
- Services: Google Business profile allows you to promote your services, helping searchers to confirm that you can provide what they’re looking for.
- Products: You can now promote products on your profile to show users you sell what they need.
- Photos: By uploading photos of your business location and staff, you can help users find your buildings and show the best of your business.
- Q&As: With Q&As, you can answer the most common questions people have about your business and provide key information that will help other searchers decide whether to buy from you in the future.
Every year, Google expands the valuable information users can access from your Business Profile in Search. This information helps people choose the best business for their needs. Provide as many details about your business as you can and try to present this information favourably to tempt more customers – eg: reviews, photos, prompt Q&A answers, etc.
3. Promote your products/services
Companies that provide services can promote these in their profile. This is designed for Service Area Businesses (SABs) that cater for specified areas (think plumbers, roofers, landscapers, etc.) and companies that provide services for customers at their business locations (dentists, accountants, personal trainers, etc.).
When users search for any of the services listed in your Google Business Profile, they’ll be highlighted for them in the search results.
