Organic traffic is traffic that comes from search engines, such as Google. Therefore, we can say that it is one of the main SEO KPIs. However, we must not only take into account the volume of this traffic, but also its quality.
Keyword positioning
If you have done an SEO strategy, you will know which are the most important keywords. Transactional keywords, which are used to position the services or products offered, are usually important, so it is better to see how the positioning of these keywords evolves.
To do this, you can use different SEO tools and job function email list software. If you want to know more about them, we recommend reading our article:
Best SEO Tools
Domain Authority
In any SEO strategy, there will be a section to improve domain authority, and this factor is important for positioning.
To see if your link building strategy is shandong mobile phone number list working, you’ll need to see if this authority increases over time.
To do this, you can use tools such as Ahrefs, Moz or Semrush, which provide an authority index that can serve as a reference.
Time on page and bounce rate
As we mentioned in the organic traffic KPI, it is not only important to increase the quantity, but also the quality of the traffic. To know if our organic traffic is of quality and is really interested in our content, we can look at the time spent on the european justice system canceling page by users and the bounce rate. This last KPI refers to the % of users who enter and leave our site without having interacted.
Therefore, you need to increase the time on page and reduce the bounce rate as much as possible.
KPIs in PPC
Search engines not only give you the option to work on SEO and try to gain organic traffic, but they also allow you to advertise on them. The best-known platform is Google Ads, as Google remains the most widely used search engine in the world.
Some of the most relevant indicators for PPC are:
CPC (Cost per click)
This is the cost of each click generated by your ad on Google. Obviously, the lower the cost, the better, but this depends not only on the quality of the campaign, but also on the sector in which you compete.
