If you’re putting in the effort into digital marketing, whether it’s time- or money-wise, you need to know if it’s working. But how do you know if your marketing efforts are paying off? This is where key performance indicators , or KPIs , become especially important .
In this article we are going to see what exactly a KPI is , why they are important, which ones to use and how to track them. Let’s get started!
What is a digital marketing KPI?
KPIs can relate to different parts of country wise email marketing list your business, from employee performance to sales. For example, there may be KPIs related to lead generation, PPC campaign performance, or SEO strategy.
Why do you need to have and track KPIs?
Basically, because you need to have a vision of how your digital marketing strategy is performing , and if your efforts are being productive.
By keeping track of digital marketing performance indicators , you will have an idea of how the different strategies are working, and therefore you will have useful information to know where to continue working, where to invest more or what is causing you losses.
For example, it is possible that a large part of your customers are coming to your website organically, thanks to an inbound marketing strategy in shandong mobile phone number list which the blog plays a vital role. However, it is possible that the investment in PPC is not profitable, since the earnings through this channel are less than what you invest.
Or it could be the opposite: perhaps the PPC how can we simply define cryptocurrency investment is being very profitable, since the ROI is very high, and yet the SEO strategy is not bringing in new clients.
KPIs will give you information about which strategy is working and which is not , and therefore will give you key information to know where you should continue investing your money to have a better return on your investment.
How to track KPIs?
Monitoring the KPIs of different digital marketing strategies can be tedious if not planned properly, since each KPI may be provided by a different tool.
A good method can be to create dashboards in LookerStudio that reflect at a glance the most important KPIs of each strategy, and therefore be able to see, with a simple glance, how each campaign is evolving.
