Analysis of results
After three months , Boris and his Know the impact of the team will review the results of the editorial strategy implementation. They will then be able to benin phone number library draw initial conclusions and adapt the company’s communication based on the results obtained. They will then repeat this operation every month so as to leave nothing to chance .
The KPIs
The signs are green ! Social media engagement rates have exploded, and awareness is growing. It’s still a little early to know the impact on loyalty , but the good news is that no customers have gone elsewhere. On the other hand, sales have increased by 35% compared to the quarter before the editorial strategy was implemented.
SEO
It’s certainly still a little early to know the impact of the editorial strategy on SEO. However, the number of URLs and keywords ranked in the surviving the storm: digital advertising top 50 results on Google has doubled in three months . Organic traffic has increased by 22% since the launch of the content strategy.
The SEA
The first SEA campaign wasn’t as effective as hoped . Marc plans to adjust the targeting and suggests to Boris that he change the landing page a little . They also discuss optimizing the conversion funnel and believe that improvements can be made to the authorization of email sequences .
The turnover
The company’s revenue has increased by 26% in three months , which suggests excellent results at the end of the canada data year. Obviously, Boris isn’t earning much more than before, as he has increased his expenses by hiring an editorial team. However, if this growth continues, he will certainly be able to achieve his goals within the desired timeframe .
