Keeping customers on your website is essential for Keep your visitors on several denmark email list reasons. The longer users stay on your content, the more likely they are to invest in your company and move down the sales funnel. They can’t become paying customers until they trust your company and believe you have something valuable to offer.
Your business can’t expand without customer loyalty, so creating a smooth and efficient user experience on your website is crucial. Interruptions, delays, and confusing navigation are the easiest ways to increase your bounce rate and lose conversions. If customers don’t enjoy their time on your website, why would they return?
Let’s look at 6 ways to keep customers engaged on your website:
- Use popups to grab their attention and collect their information
- Increase site speed to improve user experience (UX)
- Improve customer service through live chat
- Incorporate social proof to gain the trust of new visitors
- Add video content to prolong engagement
- Reducing friction on your website (UX / User Experience)
Let’s get to it…
Use pop-up ads.
It’s especially difficult to convince new visitors what does cost optimization mean? to join your email list and engage with your content for a longer period of time. Doing everything you can to spark visitor interest and maintain contact is crucial to furthering your marketing efforts.
Pop-ups are a great way to grab their attention and convince them to subscribe to your email list. When users spend a certain amount of time on your website or scroll to a certain point on your webpage, they’ll encounter a pop-up asking for their information.
If you’ve ever wondered how to capture information from users who are about to leave your website and boost your bounce rate, exit-intent popups are the way to go. When your site detects that a visitor is about to leave your website, it triggers the opt-in to display.
From there, users can decide whether to submit their information or continue on their way. Since it can increase your website conversions by 53%, a pop-up is worth considering to capture potential customers and reduce cart abandonment.
I mean, it doesn’t hurt to try that strategy; after all, they’ve already made the decision to leave your site. Maybe if you offer them a free trial, a coupon, etc., they’ll want to leave their contact information. I say this because I’ve done it on sites I’m interested in.
Increase site speed.
We’ve all had the unfortunate experience fans data of eagerly visiting a website only to find it takes a while to load. Many people abandon the website. Attention spans are getting shorter, and, especially for mobile users, it’s important that content loads quickly. If it takes more than three seconds, users will abandon your website, increasing bounce rates and reducing conversions.
To improve user experience, improve your website speed. Compress large image files so they load with the rest of your webpage content. Many resources allow you to test your website speed and tell you what you can do to make it load faster.
We use these free tools: Google PageSpeed Insights , Pingdom , and/or GTmetrix . Consult with your webmaster to implement any necessary changes to improve your website’s speed.
Improve customer service.
Too many websites make it difficult not only to access the company, but also to provide customer service. Recent studies show that 79% of consumers would take their business to a competitor within a week due to poor customer service. You can have the best products on the market, but if you don’t care about consumers’ needs or address their pain points, it doesn’t matter.
Customer service should be a fundamental part of your business strategy. Without it, you have no way to collect feedback and improve your brand’s performance. If customers find it difficult to receive support, it’s time to implement stellar customer service practices that will convince them to stay on your website.
Use live chat to offer visitors 24/7 accessibility. If you have an in-house customer service team, you can’t support customers 24/7, which is why live chat is so useful. Live chat uses artificial intelligence technology to hold conversations with visitors, answer their questions, and provide instant assistance.
