In email marketing, a bounce occurs when Invalid Contacts emails cannot be deliver. To subscribers’ inboxes and are return to the sender. Monitoring bounces is important in email marketing because a high bounce rate can damage the sender’s reputation. Which can affect the overall deliverability of your emails.
Hard Rebounds Invalid Contacts
A hard bounce occurs when the recipient’s server responds that the email is invalid. This could be an email that was active but is no longer active. Or it could be a bad email. If you receive too many hard bounces, email service providers may suspect you of sending spam, because guess who normally receives a lot of hard bounces?
Spammers! Another typical spammer behavior oman phone number library is email guessing. They take an organization, dig up a list of employee names, and start guessing their emails. In the process, they get a lot of bad addresses and, consequently, a lot of bounces.
That’s why we at Site Ground take immediate action and:
- We pause email technology in favor of persona research campaigns that start returning too many “hard bounces” to avoid any negative impact on your sender reputation and future email deliverability.
- We “delete” hard bounce emails from your list and never send them emails again. This practice not only cleans your list, but also maintains a high deliverability rate, ensuring your messages reach active, valid recipients.
Additionally, you can regularly clean your list by deleting emails that you know are inactive (you have receiv a notification from the person concern, for example) and go through obviously bad addresses – which are missing the domain extension or other elements of the valid email address.
Soft Rebounds
Soft bounces are temporary delivery failures due to issues that don’t necessarily indicate a problem with your email list and can occur for a variety of reasons. Let’s take a look at the most common reasons for soft bounces:
- The subscriber’s inbox is full and cannot accept new messages until some have been deleted.
- The email is too large – If the email marketing list is too large, the recipient’s server may not accept it. The size limit varies by server.
- The recipient’s server is down or offline – If the recipient’s mail server is down or temporarily unavailable, the message will not be accepted.
- The email is blocked by the server – Sometimes the recipient’s server may temporarily block or quarantine the email if it suspects it is spam or if it comes from a sender who has been flagged in the past.
