Today we will talk about what internal website optimization is and how to do it. This article is more intended for beginners. Who do not yet know how to. Approach a website and where to start optimizing it. That is why i will try to tell you step by step. About the key points that will lay the foundation. For the successful promotion of your website.
So…
What is internal website optimization?
Internal website optimization— a set of works on the internal factors of the site in accordance with the requirements of search engines, with the telegram data aim of improving the relevance of the site to promoted queries.
Step 1. Optimizing Meta Tags
Optimization of meta tags of website pages plays an important role in its promotion. The user’s first acquaintance with your resource begins exclusively with the site snippets in the search results.
The title tag defines the page title and plays a very important role in promotion. The absence or duplication of the title tag content negatively affects the site’s positions. The recommended length of descriptions should not exceed 70 characters.
The description meta tag is a short description of choosing the right social media the page content. It is worth noting that the description meta tag content must be unique, optimized for each page, and must not exceed 160 characters.
Key stages of internal website optimization
The keywords meta tag is a short description of the keywords used to promote the website pages.
NB It is very important to use keywords from the semantics you have collected in the title, description, keywords descriptions. Read more about semantics in the article”How to create a semantic core of a website”.
Step 2: Setting up Canonical Links
which will allow you to exclude all duplicate pages from search results text services and will help to correctly distribute the link weight of pages. Canonical links are set using the line “canonical URL”, where in place of “canonical URL” you must specify the url of the page that you consider the main one for indexing.
