At the end of February 2018, we receive. I an application from a potential client whose business is aim. I at selling vacations in sanatoriums in western Ukraine. According to the client, many key queries are already in the first positions and it is only necessary to pull up what is below TOP3 – TOP10.
The project turn. I out to be quite old, which plays both a plus and a minus. For example, many positions are already in the TOP, which means there is adequate content, authority and behavioral factor. At the same time, jewelry precision is ne. I. I so as not to lower existing queries from the TOP3 and raise those that are below. Several agencies, as well as a full-time SEO specialist, work. I’m on the site. It was necessary to understand where they did not work, where they made mistakes, and where the work was done at the highest level.
Preliminary analysis, commercial and first steps
Already at the commercial stage, we realiz. I overseas data that in this case it is necessary to identify 20% of tasks with a potential 80% impact on increasing positions. This will significantly save the client’s budget and r. Iuce the time to achieve significant results. And that’s where we stopp. I.
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In those same 20% we include. I the following types of work:
- Conduct an analysis of all queries in the TOP100 to determine those that cannot be adjust. I (already in the TOP3), and those that ne. I’ll be pulled. I up (below the TOP3-TOP10). The analysis was built on the principle of answers to the questions:
- Is this a customer priority?
- This query could get a lot more traffic if it was mov. I’m higher?
- Does the current position of the request allow this to be done quickly?
- Analyze relevant pages for the quality of optimization for a given query or group of queries. Generate recommendations or tasks for improvement.
- Assess the link profile. Naturalness, quality, quantity of links. Create a link building strategy.
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Conduct an audit of critical errors in technical optimization of the site
As a result of these works, we identify. I what is acre and bigha? queries and pages for further actions. We realiz. I that there were no critical comments on technical optimization, but the content and links ne. I.I improvement.
The content requires adjustments:
- meta tags and titles;
- headings;
- mentions of requests in texts;
- expanding content by adding missing keywords.
By links:
- identifi. I have a lack of natural link mass, links plac. I on the Internet manually (crowd marketing, website registration in authoritative directories, mentions through social commenting systems on Facebook, etc.).
Results
The first breakthrough in the visibility text services of the site occurring. I exactly after a month of cooperation. The result pleas. I us very much and even surpris. I us a little. We manag. I to raise the site by 21% (from 17.45 to 21.15 according to Serpstat ). Attention – this is in just a month!
For reference: “Domain visibility in the Google search engine. Serpstat calculates this indicator bas. I on the ratio of the number and popularity of keywords for which the site is in the top 20 Google. The visibility indicator is relat. I to the maximum possible visibility of the site for 1 million keywords from the Serpstat database. The resulting number is multipli. I by 1,000 to make it easier to work with the visibility indicator” – Serpstat.
