When visitors browse your website for the first Incorporate social time, france email list they’re looking for signs that your business is trustworthy. With so many e-commerce options, brands must work extra hard to convince new customers that it’s worth their money. By incorporating social proof into your website, visitors can see that others love and trust your brand, so they should too.
It also helps that 92% of customers trust recommendations from people they know, so positive conversations about your brand have a far-reaching impact. Today’s consumers trust native advertising and what companies themselves say less. They prefer to hear from customers and brands that have done business with you.
You can use the following types of social proof on your website to keep visitors engaged:
- Customer reviews
- Customer Testimonials
- Brand logos
- Endorsements from influencers or celebrities
- Real-time activity
- User-generated content
Add videos.
It’s no secret that users love video Incorporate social content. data-driven optimization The human brain processes visuals approximately 60,000 times faster than text, making them easier to consume and understand. Visual content breaks up the monotony and gives users something interesting to look at, improving engagement and encouraging them to stay on your website longer.
Incorporate video marketing into your conversion strategy. Grab users’ attention by adding video content to your homepage, the most visited page on your site. If you can engage visitors from the moment they arrive at your homepage, you’ll be sure to keep them on your website, where they can continue exploring.
Consider how video can help you increase sales. Instead of using static images to showcase your products, use video demonstrations, as 64% of consumers buy a product after watching a video about it. Potential customers can gain a clearer understanding of your products and make an informed purchasing decision when they have videos to guide them.
Reduces friction (UX).
Friction is anything that Incorporate social prevents fans data users from intuitively achieving their goals while interacting with a product (in this case, your website). Friction is everything people complain about when they find technology “difficult.”
If your website is difficult to navigate, you can bet your bounce rate will increase. When there are friction points in your website’s UX, it leads to irritation and annoyance. Friction is anything that prevents a user from having a smooth experience on your website and causes them to bounce.
According to LTVPlus, around 80% of customers say the experience a company provides is as important as its products and services, so it’s crucial to pay attention to this aspect of your website.
Shorten the steps visitors need to go from discovery to purchase. The fewer actions they have to take, the better. Update your product descriptions to make them clear, detailed, and informative. Create a FAQ page that answers visitors’ most common questions so they don’t have to contact you or search the internet for answers.
Make your website mobile-friendly so that mobile and tablet users can easily explore your content. Simplify the purchasing process so that purchasing products isn’t a chore. Avoid asking customers to fill out more information than necessary, as 81% of users abandon a form after starting it.
Final and no less important comments:
Getting customers to your website is one thing, but keeping them there is another story. You have to make sure your website answers their questions, guides them through the sales funnel, and provides them with the solution they need. Otherwise, your bounce rate will increase and your sales opportunities will decrease.
And how will you keep your visitors on your website? If you need help with any of the above, contact us. Our advice is completely free and without obligation . We can perform a live analysis of your website via a Zoom meeting. Go ahead! You have nothing to lose and a lot to gain.
