This is a skill that requires understanding and sensitivity . The narrative is directed from person to person, not from company to company.
Almost every story follows a standard structure, which is known as the hero’s journey — and its application requires technical mastery, but can be achieved with practice.
In Marketing , it is necessary to recognize that, behind entertainment and attention retention, there are techniques that must be mastered turkey telegram data to obtain good results.
Therefore, stories must have customers — or fictional representations — as the main characters and apply recommendations precisely to engage and impact the audience in a satisfactory way.
Know your audience
It’s no secret that knowing your on-demand backups at your convenience audience’s characteristics will help your business tell good stories.
Therefore, it is important to consider factors such as:
- Gender;
- Age;
- City of origin;
- Consumption habits;
- Everyday problems;
- Social factors;
- Psychological issues (beliefs, perceptions, etc.), among other relevant data.
After collecting and organizing text services this data, you need to think about how your product. Or service will help solve people’s desires and needs .
From this, you can create stories that are more aligned with. The public’s interests and be more assertive in your offer.
Know how to use “brand truth”
Companies that know how to use this strategy are able to better convey their brand identity . This is because they demonstrate what is unique and special about them, including the values they believe in and defend.
This way, the chances of people identifying with the business and purchasing the products or services it offers increase.
But you need to be careful! For this approach to work, the story has to be align with a good marketing strategy , and of course, it has to be true in its essence.
