As I said before, a high bounce rate is not good: it is usually a sign that something is interfering with a visitor’s experience on your business’s website!
<p>This is why a low bounce rate is generally positive, as it indicates that users are:
- Finding the content they are looking for;
- Coming across materials relevant to their awareness;
- And engaging with this content.
A high bounce rate points to the opposite:
- Your posts are not korea telegram data relevant to the majority of the audience you are attracting;
- There is a problem with the loading time or display of the page, making it unreadable or unreadable;
- Either the quality of your posts is not yet up to the task of expressing your business expertise , or the ways in which you can make your future client’s life easier!
The good side of all this is that custom cloud software for your business even a very high bounce rate can be reduced at any time by understanding which variables really matter for the success of your business on the Internet.
More than that, these variables also help you identify what bounce rate might be considered common or acceptable for your brand — and which numbers you need to worry about!
<p>I’ll talk about that below.
What is an acceptable bounce rate for a website?
Following the previous example, the consumer data rate of 25% can be considered high or low: it will depend on the context !
If I com
pare this rate to the average rejection rate of 3% in the industry I’m competing in, for example, 25% could be considered a high figure!
But don’t get too excited about these fictitious values, as bounce rates close to 0% are extremely rare — almost impossible to achieve!
Even though there is no universally accepted average bounce rate as the official one. Many marketing professionals consider a variation between 30% and 45% to be normal.
According to Hotjar , the average bounce rates that are considered acceptable vary across different sectors or channels , take a look:
<ul>
- 20% to 45% for e-commerce and retail;
- 25% to 55% for Business to Business (B2B) businesses;
- 30-55% for lead generation websites ;
- 35-60% for non-ecommerce content sites;
- 60-90% for landing pages ;
- 65-90% for dictionaries, portals and blogs.
However, when it comes to building or executing an Internet sales strategy for your particular business. It will be the context that will dictate whether a bounce rate is acceptable or not for you !
