Persona research is responsible for identifying the most accurate portrait of a brand’s ideal customer so that Marketing approaches are personalized and create an emotional connection.
But, to get to this picture, you need iraq telegram data to understand a series of issues, such as your pains, desires and needs.
So let’s understand the main steps for good persona research and how important it is for your business’s Marketing strategies?
Why do persona research?
Persona research allows you to not only get to know your ideal customers more deeply, but also connect with them on a deeper level.
Imagine trying to sell a winter artificial intelligence in software development: how is it changing the game? coat to someone who lives in a tropical climate. It would be like throwing darts in the dark, with no hope of hitting the target, right?
Therefore, understanding your persona in depth illuminates the path, facilitates the creation of Marketing campaigns and directs the offer of solutions that will, in fact, solve these people’s pain points.
So remember what I say: don’t underestimate consumer data this step. It ensures that your messages reach the right person , at the right time, and in the most authentic way possible!
How to create a persona
To build personas that actually improve your Marketing strategy , it is important to follow a well-defined process .
Let’s now understand the main steps to creating a persona, in a complete and applicable way:
Identifying data sources
To begin with, it is interesting to identify which data sources are available .
In other words: where is the information about your current customers, such as purchase history, demographic information (income, location, etc.) and behavioral information.
Furthermore, understanding market data, conducting opinion polls and analyzing the competition are important steps at this stage.
To make things easier, tools like SimilarWeb, Semrush, Google Keyword Planner, and Ubersuggest can be helpful in collecting and organizing this data efficiently.
Tip: 7 tips for doing a good competitor analysis
Conducting interviews
Nothing replaces the power of face-to-face conversations!
Therefore, interviewing existing customers, former customers and other potential customers is an important step in obtaining realistic information about their needs , preferences and challenges.
For this stage, the more you know about your product, the greater the chances of asking the most strategic and appropriate questions for your research.
