Therefore, it’s best to use the same (or similar) CTA on your Hello Bar, optin page, and other pages on your website. Drill it into your readers’ minds.
18. Include a strong call to action
Your CTA can make or break that conversion. Seriously.
Marketers who use boring, stale CTAs canada whatsapp number data 5 million often see a drop in conversion rates.
For example, “Submit” is the worst CTA you can use. It just tells your reader to submit a form. It’s boring. And a missed opportunity.
The best CTAs help readers say “yes.” Who displaying phone numbers and contact pages publicly to shoppers wouldn’t say “yes, please” to this CTA from Wool and the Gang?
Image via Wool and the Gang
This CTA is powerful because it grabs people’s attention by offering a clear incentive of 15% off. It uses fun language like “Join our gang” to make b2b reviews it feel friendly and inviting. Plus, it promises cool extras like new graphics and promotions to entice people to sign up.
You may also like:
- 43 Best Calls to Action Proven to Increase Clicks and Leads
- Ways to use call to action (CTA) in your marketing strategy
19. Use positive framing to describe information
In some cases, negation is effective. For example, you can use a negative “no” button in a leading question to support your point:
People don’t like to lie when answering questions. It goes against common sense.
However, if possible, phrase the information in a positive way. Help the reader see a brighter future, solve a problem, achieve a goal, or gain information.
20. When writing copy, try to increase the variety of vocabulary
If you use the same language over and over, readers will get bored. You probably already know this because you’ve put some books aside out of frustration.
The same philosophy applies to copywriting. If you can change up your language, use surprising words, and delight your audience, you’ll increase the likelihood of conversions.
This is the strategy that Dooney and Brooke use in their email sales copy. They use different phrases to keep the email copy interesting and fresh.
Image from Milled
21. Tell a compelling story to create a concrete mental image
We love storytelling. It’s one of the most powerful copywriting strategies in the world. Plus, a great story is 22x more memorable than the truth.
You can tell a true story about a difficulty you overcame or a problem you solved. You can also make up a fictional story about a fictional character.
