CTR is a good indicator of the quality of your ad. It refers to the number of clicks your ad received per 100 impressions. The higher it is, the better.
In PPC, the KPIs mentioned above, such as CAC and ROI, are also very useful, since they can be calculated for each of the campaigns created in PPC, to know which one works best.
KPIs in social media
Using social media may seem simple, but getting the most out of it is not so easy. In addition, we can use different strategies on social media, one c level contact list organic and the other paid, since social media allows advertising (Social Ads).
If you want more information about them, we recommend these articles:
Facebook Marketing for your business
Advertising on Tik Tok
Some of the KPIs on social networks can be:
Post Feedback – Number of likes, shares, and comments your posts have compared to your followers.
Follower growth rate. How much followers grow over time.
Social Traffic in Analytics . Typically, content shandong mobile phone number list from a website is shared on social media. Users who click on these posts and go to the website are identified by analytics as social traffic.
Conclusions
As you have seen, having marketing strategies, regardless of the channel used, and not measuring their performance, is a mistake that can reconciling the social and solidarity lead us to invest our money where we should not, or NOT invest it where it is profitable.
Measuring is essential in marketing and to do so we must define which are the correct KPIs, which will give us useful information about our strategies.
If you need help with your marketing strategy, you can contact our specialists. At Bloo Media, a digital growth agency , we have experts in different areas.
