Do you know how to get your company’s website to the first page of Google’s organic search ?
Being ranked by Google is one of the basic rules for those who want to attract potential customers. With consumers increasingly connected, the search for products and services has become digital, awakening the need for companies to find agile and efficient strategies to have their brands in the search results of the most important search engine in the world.
According to Search Engine Statistics 2018, a survey carried out by Smart Insights, which is responsible for gathering important data to assist in decision-making, 46.8% of the global population accessed the internet in 2017. By 2020, this figure is expected to reach 53.7%.
This same compilation of information revealed that 35 billion searches are made per day on Google!
Did you see how your company needs to be present on the internet?
Therefore, one of the ways to attract Google’s attention and gain space in the results list is by properly organizing your company’s website so that it meets the requirements defined by the search engine and obtains an important space on the Search Engine Result Page (SERP), which is the list of results.
To make the necessary adaptations and be present in organic searches, we use Search Engine Optimization (SEO) techniques.
What is organic search?
Organic search corresponds to the results that appear below the sponsored links, that is, below the paid advertisements.
Whenever a user types something into the search field, within seconds a vast list of results appears on the computer, cell phone or tablet screen.
Initially, links appear, which are advertisers who paid to appear first whenever a certain word or term.
Just below, the organic results appear, which are according to a series of criteria, ranging from page loading time to the quality of the content presented.
Just like sponsored links, organic search also has rules. And those who know them well and follow the updates certainly have a better chance of always being in the top positions and, therefore, attracting the public’s attention.
SEO: the way to stand out in organic search
Companies that want to appear in the first whatsapp number list results on Google need to understand the power of SEO. Search Engine Optimization brings together a series of practices developed by Google itself so that the content presented to users presents the quality they are looking for and fully meets their needs.
READ MORE: SEM and SEO: what’s the difference?
The more qualified your company’s website is, the higher it will rank in search results. As a result, you will have a greater number of visitors and a greater chance of conversion.
But how do I use SEO on my company’s website?
We have listed five important questions for you to know and apply to your company’s product or service pages. Follow along!
6 SEO tips to improve your Google rankings
With some strategic measures, your how can we simply define cryptocurrency will well-by Google and will increase your chances of competing for the top positions in SERP results. We at Leelah Digital Marketing have put together six guidelines for you:
1 – Define your business keywords
It is important that you make a very jiangsu mobile phone number list list of keywords that refer to your business.
Then, check how people search for these terms on Google to make the necessary adjustments. This way, when the keyword is your website may among the results in the SERP.
To find out how people search for certain products and services on Google, there are some tools, such as Google Adwords, from Google itself, and the Key Word Planner.
Once done, use these words to compose the content of your website and the topics you will post on your blog.
