Internet content is the only way for a company to communicate en masse , at a distance and, at the same time, with countless people interested in what the brand has to sell!
With this certainty clarified, any page that takes a long time to load, any confusing navigation and any cluttered design will have a repellent effect on your potential customers!
In addition to these more obvious details, problems with the site’s architecture, the lack of optimization for mobile devices and even the author’s inexperience in signing the publication of the content also weigh on kuwait telegram data someone’s decision to abandon your page and never return.
But there is a light at the end of the tunnel!
The best antidote to rejection is engagement , and in the next topics, I show you how to do that!
How to reduce the bounce rate, turning it into engagement?
Digital Marketing seeks to risks of artificial intelligence in daily life understand the audience because this is the easiest way to trigger action in them!
To spark action is to engage, it is to make someone react to what is being communicated!
The act of leaving a page before exploring it is a reaction in itself. An action is triggered by:
- Curiosity for an answer;
- Need for immediate understanding;
- And anticipation (or the search) for novelty!
It is for these reasons that I reinforce that, to reduce your bounce rate, the least you need to do is not frustrate your user’s experience by:
- Deliver what he needs;
- At the time he needs it;
- Presented in a way he understands.
The step-by-step guide below consumer data takes a deeper dive into these concepts, but with a spoiler: the difference really lies in the quality of your pages !
Fast loading pages
No matter how promising your solution is, no brand is special enough for a user to wait for a long loading time !
To avoid increasing your bounce rate due to such nonsense, apply SEO strategies. Both On Page and technical, on all your pages, and don’t forget to:
- Compress images to reduce their size without affecting their quality too much;
- Reduce the number of unnecessary scripts loading along with the page;
- Use website hosting services that are fast and reliable;
- And consider implementing a caching system (of records) to avoid unnecessary loading and speed up the display of the website.
