Boris is working alone to Creation of the editorial develop the visibility belgium phone number library of his digital marketing company, which he launched 6 months ago . He has been an SEO consultant for over ten years and has mastered the art of web writing. But, even though he has a very good knowledge of digital communication, he wants to recruit a team . This will allow him to delegate and optimize his communication across different channels and, as a result, save time and be more efficient. However, due to a lack of budget (and perhaps also a need to check that operations are running smoothly?), he decides that in addition to taking care of writing and SEO, he will lead the entire editorial strategy as a content marketing manager .
He went to LinkedIn to find experienced freelancers recommended by Creation of the editorial other specialists. After two weeks of research and interviews, he recruited his editorial team :
- Marc : SEA expert;
- Lucie : web designer and video editor specializing in YouTube;
- Jean : community facilitator on social networks.
Editorial line design
Surrounded by his newly recruited team, Boris will then choosing web hosting: the silent partner that describe his editorial line and ask everyone’s opinion in order to improve it. Indeed, each trade has its own vision of the most effective way to communicate on the different channels . Thanks to this brainstorming , the elements are put in place quickly and seem to meet the needs of the company .
Branding
Boris wants to convey a youthful, compelling, and dynamic message. He wants to connect with his customers and reassure them of his responsiveness and availability. He then explains how he adapted his writing style to this concept. Lucie suggests colors and a logo adaptation that would best highlight this brand image. Jean then explains the strategy that he believes is the most effective for making this corporate philosophy felt on social media .
The target customer’s avatar
Boris targets young entrepreneurs who want to improve their online visibility. Aged 25 to 35 , his target customers know what they want, but don’t know how to get there. He targets a French-speaking audience , mainly located in France, but also in Belgium, Luxembourg and Switzerland. Marc is particularly interested in this topic and suggests concrete solutions to improve certain landing pages and perfectly target his future SEA campaigns .
The company’s objectives
Boris’s goals are clear! In one year , he wants to canada data be able to make a living from his business and stop working as a consultant or writer. In five years , he wants to have a team of collaborators who take care of his clients so that he can devote himself solely to managing his business.
