Creating content, always consider the platform’s native features and best practices a tiktok video will . Differ significantly from a linkedin article 2 optimize your social media profiles your social media . Profiles are often the first point of contact for potential leads make them count professional . Profile picture and cover photo highquality, onbrand visuals clear and concise bio clearly state who . You are, what you do, and the value you offer include relevant keywords compelling calltoaction .
Cta utilize platformspecific cta buttons
Cta utilize platformspecific cta buttons eg, book now, contact us, sign up and include a . Direct link to your lead capture page in shop our bio or profile description contact information . Ensure all relevant contact details email, phone, website are easily accessible 3 leverage social media . Advertising organic reach alone is often insufficient for rapid lead generation paid social media advertising . Allows for hypertargeted reach and accelerated results targeted ads platforms like facebook, instagram, and linkedin .
Offer robust targeting options based
Offer robust targeting options based on demographics, interests, behaviors, custom audiences from your crm, and . Lookalike audiences this ensures your ads are seen by the most relevant prospects lead ads . These are specifically designed email automation real estate agents to capture leads directly within the social media platform, often prepopulating . User information, significantly reducing friction and increasing conversion rates retargeting ads target users who have . Previously interacted with your content, visited your website, or engaged with your brand this keeps .
Brand topofmind nudges further down
Your brand topofmind and nudges them further down the funnel a b testing continuously test . Different ad creatives, copy, ctas, and targeting china leads parameters to optimize performance and maximize roi 4 . Run contests and giveaways contests and giveaways are excellent for boosting engagement, increasing brand awareness, . And generating leads clear entry requirements make it easy for users to participate e g, . Like, share, tag friends, follow, comment valuedriven prizes offer prizes that are genuinely desirable to .
