Notifications aren’t that scary. The problem of hating them is caused by “clean” and annoying push notifications and companies that don’t handle notifications conversion optimization well and just send spam. So we should not eliminate this tool for communicating with the public.
Push notifications can be very conversion optimization convenient and effective when used correctly. Plus, no one limits how you can use it. Want to be notified about new series releases – no problem. Want to announce a new project – no problem. Want to announce new orders via an independent service – no problem.
The most important thing is to do it in a smart way
Users should know how they conversion optimization will receive whatsapp number list notifications, how often, and where they can opt out of notifications. Users should be able to choose where to receive notifications – for example in the browser or directly on Telegram.
It is also necessary to take into account the conversion optimization fact that according to statistics, about 80% of users receive notifications through plugins installed in Chrome or through Android applications, and 10% receive notifications through Telegram. Only 10% of people use the Push API to receive notifications (notifications that require no additional installation), and clearly the negative experience of using such notifications affects the motivation to use this method.
Alexandru Horoskevici is the CEO of ChnageAgain.me, an A/B testing tool for marketers without coding skills.
marketing conversion optimization information
Sometimes I use to hong kong phone number answer the question “What is Vibetrace?” I’m a data-driven marketer, so my day job could also be described as optimization for online stores.
A lot of people will answer “What do you actually do for optimization?” Through A/B testing, customization. But behind the hike in buyer interest rates, there’s a lot to consider:
1. Remove obstacles by eliminating friction
Take a look at this picture:
The horse is tied to a chair
The seat is a very small friction point. But the buy belgium phone number list psychological barrier it creates is huge, so the horse simply doesn’t try.
Friction in e-commerce has many conversion optimization meanings. I want to mention some small details here, such as:
Missing contact information
Font size can make people feel like they are trying to hide something
Conversion optimization should also take this into account. Friction will definitely deter purchases.
