- Digital natives are people who have grown up in a digital environment since childhood and live online for them. Individuals and small businesses can have an impact using social media.
- Globally-minded: The internet provides many opportunities to come into contact with different cultures and trends around the world, broadening their perspective.
- Changes in consumption style: Emphasis on “individuality” and “experience” over brand and price, and interest in sustainability. Actively utilize cross-border e-commerce and adopt overseas trends.
- Creator-oriented: Unleash your individual creativity by using video distribution on TikTok and YouTube and design tools.
- Consideration for mental health: By using meditation apps and self-development tools, people are aware of the importance of mental health. However, excessive use of social media can also be an issue.
The Y2K generation shares common characteristics, such as being digital natives and being globally minded, but they also have different characteristics depending on the region.
Regional differences
America and Europe
- Value diversity and self-expression : There telegram number database is a greater understanding of gender and identity, and a strong culture of respecting individuality.
- Sustainable consumption : There is particular interest in environmental protection and ethical fashion.
- Expectations of companies : Place importance on the brand’s social stance (diversity, ethics).
Asia
- Digital consumption in technologically advanced regions : E-sports and online education are becoming increasingly popular in countries such as China, South Korea, and Japan.
- Emphasis on education : In East Asia in particular, there is a tendency to place importance on a high level of education and the acquisition of specialized knowledge.
- Sensitive to trends : Japan is also the source of cultural trends such as K-POP, anime, and fashion, and the Y2K generation is leading global trends. Many of the sources of Y2K fashion, which is a global trend, come from Korea and China, and in Japan. Gal fashion from the 2000s is a mix of trends from Korea and China.
Middle East and Africa
- Large young population : In the earlier pkk decisions Africa in particular, where more than half of the total population is under the age of 25, young people are driving social change.
- Popularization of smartphones : As the infrastructure is in place, rapid digitization through smartphones is progressing.
- Entrepreneurship : Even in resource-limited areas, many young people are thriving with creative business models.
South America
- Passionate and creative : Cultural text services expression is important through music, dance and art.
- The influence of digital marketing : Influencers have a. Particularly large impact on the consumption behavior of young people.
- Unstable economic situation : High inflation and unemployment rates have led to a demand for economic stability, while side jobs and remote work are on the rise.
