As you can see from the list above, many of these problems are preventable. For example, you can correct complex website navigation, website timeouts, poor delivery options, and long checkout processes.
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3 Essential Elements of Effective Abandoned Cart Emails
No matter how perfectly your website is designed, people are going to abandon their shopping carts. That’s just eCommerce marketing . But that doesn’t mean you can’t bring them back.
Ecommerce email marketing is more than just about reaching out to subscribers before they buy. It’s also an effective way to re-engage consumers who have interacted with your site before, such as placing an item in a shopping cart but not completing the purchase.
To write an effective and personalized how often should you add new content to your website or blog? abandonment cart email, be sure to focus on email marketing best practices by including the following features.
1. Compelling subject matter
The first hurdle is convincing your customers to open your email . Use compelling, urgent language, but don’t sound too salesy.
Consider the following call to action (CTA):
- Did you forget something?
- Are you still interested in ?
- You left in your cart!
- Hey [Name], come back and see us!
They were friendly but not overly promotional.
2. Visual display of abandoned items
Remember the adage , “show, don’t tell”? It applies b2b reviews especially when creating great abandoned cart emails. You want your potential customers to see what they’re missing out on.
Including high-quality product images or videos of the item in your online shopping cart can help increase conversion rates. You attract potential customers through visuals, thereby increasing their desire for the relevant product.
If there are multiple items in the cart, you can choose to show only one or show all images. Make sure you include a compelling product description with the images.
3. Strong call to action
We talk about calls to action a lot here on the Hello Bar blog — and for good reason. They’re one of the most critical factors influencing conversions today.
Your call to action needs to tell the reader exactly what you want them to do. If your CTA includes colorful or engaging language to hook the reader.
Consider having your CTA reflect your subject line, like the example ad we listed above. “Grab your item” or “Don’t miss your chance” work well. A/B test your CTAs to determine which works best in your abandoned cart emails.
