Have you ever bought a product just because it had pretty or colorful packaging? This has to do with color psychology.
This is a technique that studies the relationship between colors and the way the brain interprets them and relates them to different sensations and feelings.
Ah, now it all makes sense, right?
Colors have a huge influence on any decision we make in our daily lives. They help us decide what clothes we will wear, what objects will decorate our home, where we will enter and sit to eat, among other situations.
And those who work in digital marketing need to understand the psychology of colors to interact strategically with consumers, encouraging them to like a certain brand or company and to purchase a certain product or service.
The psychology of colors in digital marketing
Colors attract a lot of attention in the world of advertising. In many cases, the color becomes more important than the text or europe cell phone number list chosen. This is because each tone has a meaning that, when well aligned with the message that the brand intends to convey, attracts the consumer.
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A very classic example that we can mention here is McDonalds. The colors yellow and red are widely used in the food segment. They indicate, respectively, agility and attention/desire.
In this way, the brand wants to say that, upon entering the store, the customer’s hunger will be satisfied quickly, since we are talking about fast food.
We can also mention companies virtual construction of blockchain on sustainability, recycling and the environment. Green is always present, because it refers to nature and the hope of new times, of a better and happier world.
There are many studies on the relationship between colors and consumer behavior. Below, we have separated some interesting data for you:
The biggest challenge for professionals working in marketing is understanding that human beings experience a wide range of emotions in the same day, and this factor can constantly influence purchasing decisions.
Therefore, it is important that brands use color combinations assertively, so that they can capture the consumer’s attention and convey the attitudes and concepts they are looking for. After all, people embrace brands that solve problems and offer innovative experiences.
What are the meanings of colors?
The colors we use, whether in jiangsu mobile phone number list or in everyday life, have more than one meaning. Check it out.
