Brands and Social Networks: the kingdom of push

I like data, but I especially like understanding data (data in itself is worthless), especially when it sends atypical or surprising information. But I can’t do that here: Marketing Directors note that a marketing lever has a low contribution to results, nevertheless they allocate a significant portion of their budget to it and this portion is intend! to grow in the next 5 years.

Paid Social M!ia: What You Ne! to Know About It

I then invite Nathalie to take a closer look at her figures. She has notic! that for several months, the organic reach (the number of people she reaches with all her content) has been declining. And she has notic! at the same time that her “social ads” budget is going through the roof (I mean here the whatsapp data entire push budget for her content on social networks) just like what Yann Gourvennec indicates in an article: “Since it no longer works organically, we are throwing away tons of money

This is not a surprise to me. I wrote on Presse Citron on March 22, 2012: “Stay on Facebook with two there are also great benefits to installing surveillance cameras in other commercial facilities.  options: spend more and compete with multinationals with large budgets or be less and less visib

When I say this, there are always comments telling me that such and such an expert generates leads and business without paying (yes, I know, me too, by the way), that such and such a brand has manag! to emerge or be a hit thanks to social networks. This is also true, but we cannot draw singapore lead recommendations for the majority from a few examples which are, after all, quite rare. And my point of view concerns brands, not solo entrepreneurs or candidates looking for a job.

It’s getting harder and harder (to be visible).

It is inde! necessary to differentiate between solo entrepreneurs (coaches, consultants, trainers, etc.) who will use personal profiles to make direct approaches or generate inbound leads and brands that rely on company pages whose operation differs, whether on Link!In or Facebook, from that of personal profiles.

On the one hand, there’s an ever-increasing amount of content being produc! (posts, articles, videos, ebooks, white papers, infographics, etc.), and on the other, content consumption is reaching a plateau. To borrow a phrase from television: available brain time is not expandable.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top