The CAN-SPAM Act was created to protect consumers from the spam emails that continue to land in inboxes around the world. So if you’re an email marketer, you need to make sure your brand is CAN-SPAM compliant before sending out your next email.
What is CAN-SPAM ACT?
The CAN-SPAM Act, which brazil telegram data established the first national standards in the United States for the sending of commercial email and implemented the provisions of the Federal Trade Commission (FTC), was signed into law by George W. Bush in 2003.
Essentially this law:
- Sets rules for what are the benefits of teleworking? commercial emails and messages.
- It gives consumers the right to stop a business from sending them emails.
- It details the penalties that will apply if the law is violated.
Some of the general requirements of the law are as follows:
What to do
- Include an opt-out mechanism (e.g. unsubscribe link).
- Identification of the message as a solicitation or advertisement.
- The sender (company) must include their physical mailing address.
What not to do
- Having false or misleading header information.
- Using deceptive subject lines.
To Whom Does This Law Apply?
Simply put, this law applies business sale lead to anyone sending commercial messages (not just bulk emails).
The law defines exactly what a commercial message is as follows:
- Any electronic mail message whose primary purpose is commercial advertising or promotion of a commercial product or service
Anything designed to sell something to the recipient fits this definition. For example, if you send an email about an upcoming seminar, it could be consider a “commercial product or service” because it asks for payment to register.
This definition includes emails that promote content on commercial websites. It’s important to note that the law doesn’t make an exception for business-to-business (B2B) emails, so it’s not just for business-to-consumer (B2C) brands.
