In a static content we can obtain some data such as the number of page views, bounce rate, dwell time and conversion .
This data helps a lot, however, with interactive content we can
It is possible to analyze each of the Internet user’s uruguay phone number data interactions and this will help us to know them better. When we understand the user’s attitude, we can create personalized content to further optimize the results.
For example, there is the Solution Finders resource, a type of interactive content that offers a quiz to the user to show them the best option based on their answers.
For universities this format can work very well, since the user can be asked questions such as:
- What interests you most in the corporate field?
- Do you have more of an entrepreneurial or managerial profile?
- What is your main skill, among the following?
Based on what he or she tells you in each answer, you can suggest your postgraduate offer in Business Management or your undergraduate degree in Business Administration, for example.
Help differentiate your educational institution
There are very few (really, very few!) Latin American universities that currently use this resource , which is why the sooner you start introducing interactive content on your website, the more you will stand out from the competition.
Interactive content is perfect for your ideal audience type, so take advantage of this strategy before your competition does and stand out in the sector.
Increase conversion rates
The easy consumption of interactive content is spontaneously associated with the educational function of the organization , which is why it increases the conversion rate.
Today’s students are looking for educational institutions where they can learn creatively, using content that is useful for their education.
Interactive content shows that teaching is present in all areas of the university, including the way it communicates with the public, an important factor that contributes to conversion.
What types of interactive content work for universities?
There are some formats that work better for universities due to the profile of their ideal audience.
Below, we will see what these formats are so that you can use them as soon as possible and start getting the best results.
Calculators
Calculators are a great tool to engage prospective students.
Having a tool that helps with budget or probability a fantastic story of street fundraising calculations is essential for this group of people.
Therefore, if you offer this resource on your website, you will be able to attract this category of users.
Below are some interactive calculators that you can make available to Internet users to help them and your university institution.
How much is your diploma worth?
One of the reasons that holds back many of those who want to start a university career is financial means .
This interactive calculator helps you calculate your phone number de return on investment by considering the cost of the course and the average salary for the profession.
With it, in addition to showing the value of the career and the financial growth that a diploma can bring, the image of the university is highly favored, since it is delivering extremely useful content for students, which also favors its viralization .
How many points do you need to get into the Bachelor’s degree…?
