The one with updat content gives the impression that it’s still up and running, active, and cares about its customers.
The same thing happens when you visit a product support forum. If the last update was two years ago, would you trust that company and buy their product knowing their support is nonexistent?
Updating is the core action of content marketing : Everyone is talking about content marketing these days, many people say it’s the new SEO and this isn’t far from the truth.
Without content you can’t do much online, with good content that is repeat you can do a lot.
Many businesses, both online and offline, use content to generate sales and promote brand awareness.
The examples are many; Buffer uses content to promote its social mia schuling tool, Copyblogger to united states of america phone number library promote its products and services, Quicksprout to get more leads, Wordstream to get more clients for PPC, Nike to promote its shoes, BMW to promote its cars, the list is endless.
What is fresh content?
Before we get into the nitty-gritty of publishing, let’s look at what we mean when we say a website nes to be updat with “fresh content.”
From experience, this is something many people don’t understand, and this makes their updating job even more difficult.
“New content” is not necessarily content that is completely new to the website, but rather marketing list content that is new to the particular website and cannot be found anywhere else on the web in EXACTLY the same format.All things being equal
For example, the article you are reading now is “new content” for this site because it is social proof in marketing unique, original, and not found anywhere else online.
If you Google “How often should I update my website?”, you’ll find hundrs of articles, but the specific content you’re reading in this post is unique and exclusive to this website.
So ‘fresh’ doesn’t just mean news, new concepts or theories (which is obvious) but also something new for the particular website or blog.
