Based on their stated interests, pages they like, and topics they engage with this is . Incredibly powerful for reaching niche audiences think broadly initially, then narrow down behavioral targeting leverage . Facebook’s data on user behaviors, such as purchase habits, travel preferences, and digital activities this . Offers a deeper level of insight into potential customers custom audiences leveraging your existing data . This is where things get truly powerful customer file custom audiences upload your existing customer .
Lists email addresses phone numbers
Lists email addresses, phone numbers to facebook you can then target these existing customers with . Specific offers or exclude them from certain campaigns website custom audiences retargeting target users shop who . Have visited your website this is incredibly effective for nurturing leads who have already shown . Interest you can segment audiences based on specific pages visited, time spent on site, or . Actions taken app activity custom audiences if you have a mobile app, target users based .
Inapp behavior engagement custom audiences
On their inapp behavior engagement custom audiences target users who have engaged with your facebook . Or instagram content videos watched, posts saved, forms opened these are warm leads who are . Already familiar with your brand direct sales campaigns if applicable lookalike audiences expanding your reach with precision once you have . A strong custom audience, lookalike audiences are your secret weapon for scaling facebook identifies users . Who share similar characteristics to your existing highvalue customers or website visitors, allowing you to .
Reach new potential leads highly
Reach new potential leads who are highly likely to convert start with a 1% lookalike . Audience for the highest similarity, and then gradually expand china leads to 23% as needed optimizing your . Campaigns for maximum lead generation running ads is only half the battle; continuous optimization is . What truly drives results compelling ad copy and creatives your ad copy needs to be . Clear, concise, and persuasive, highlighting the benefit to the user your visuals images and videos .
