A cfo will have different concerns than a head of it leveraging data and technology . Utilize crm systems, linkedin sales navigator, industry databases, and intent data platforms to identify companies . And individuals that align with your icp and show signs of active interest intent data, . In particular, can be a gamechanger, revealing companies that are researching solutions similar to yours . Understanding the competitive landscape who are your prospects currently working with? What are the strengths .
Weaknesses those solutions intelligence allows
And weaknesses of those solutions? This intelligence allows you to position your offering as a . Superior alternative or a complementary solution 2 crafting compelling value propositions beyond features and benefits . Once you know shop who you’re targeting, you need to articulate why they should meet with . You your value proposition shouldn’t just list features; it should clearly demonstrate how your solution . Solves their specific problems and helps them achieve their goals focus on outcomes instead of .
Saying software x features say
Saying our software has x features, say our software helps companies like yours reduce operational . Costs by y% and improve efficiency by z% quantifiable outcomes resonate far more powerfully personalize . The message generic scripts attracting potential customers through various are a recipe for failure tailor your outreach to each prospect, . Referencing their specific industry, company, and perceived challenges show that you’ve done your homework highlight . Unique selling propositions usps what makes you different from the competition? Is it your innovative .
Technology exceptional customer support niche
Technology, your exceptional customer support, your niche expertise, or your proven track record? Emphasize what . Sets you apart create a whatsapp filter sense of urgency without being pushy why should they meet . Now? Is there a current market trend they need to address? Are they missing out . On potential savings or growth opportunities? Frame the urgency in terms of their benefit 3 . Multichannel outreach reaching prospects where they are reliance on a single channel is a limiting .
