Who is your white An engaging structure paper for . This is the basic question you need to denmark phone number library answer before you even start writing. To properly target your reader , you need to know them. This style of content is so specific that you want to tailor each one to your buyer persona .
Indeed, your different target customers are not all interested in the same themes . Their problems are varied and the information sought is not always the same. Think about this before even choosing the theme of your next white paper!
Know your prospect’s purchasing phase
Following on from the previous point, you should be aware that your white paper must correspond to the different levels of information required by your prospect. You will therefore adapt the level of detail according to the different stages of your customer’s purchasing journey .
1. Discovery phase : awareness of a problem or a need.
2. Evaluation phase : identification and comparison of different possible solutions.
3. Decision phase : validation of the choice of a product or service.
4. Loyalty phase : loyalty through a constantly evolving offer.
Choose the right topic
Once you have established exactly who you are how to optimize your time: 5 daily habits targeting and what the different needs of your customers are based on their purchasing position, you will be able to select a topic for your white paper. Furthermore, it goes without saying that the theme you choose will depend mainly on your field of activity as well as the expectations of your target customers . In your white paper, consider:
- answer your customers’ frequently asked questions;
- resolve common issues related to your sector;
- detail and simplify complex processes.
However, if you can’t think of a topic to cover in your next white paper, you can get plenty of inspiration from what’s already been done by visiting this site . There you’ll find many examples of white papers covering a variety of topics.
Structure the white paper
To get your reader to read your entire white paper, you need to provide read. To achieve this, here are the elements you shouldn’t overlook.
- Write a punchy title (point 5).
- Write a relevant introduction and conclusion (point 6).
- Offer a detailed menu.
- Provide attractive and informative visuals (infographics, images, diagrams, etc.).
Come up with a catchy title
The art of copywriting really comes into its betting data own when you’re writing a white paper. Your goal is to inform and inspire your reader to download it. However, for this type of content, the writing rules aren’t the same as those for online writing . Here are some tips I can give you based on various studies.
- Write a long title (between 20 and 30 words) to clearly announce the content of your white paper.
- Engage your reader according to their role or activity to increase their interest and allow them to identify with the proposed text.
- Add keywords to improve your white paper’s visibility on search engines.
