Technical copywriting
This type of copywriting is Here is another method used when you’re speaking to an expert audience or doing B2B work. You offer high-quality , detailed, and accurate technical advice . Since you’re speaking to costa rica phone number library other experts, your knowledge level must be extremely . High and your sources infallible. Most often, this type of content is particularly suited to:
- journal articles;
- user instructions;
- technical blogs;
- advertisements.
Creative Copywriting
Of course, the goal of creative copywriting is also commercial. However, this time you’re not looking to detail all of your client’s needs. Instead, you’ll focus on the impact of your corporate image and making a lasting impression. This is typically the copywriting style you’ll use when:
- you need to create a slogan;
- you want to write a headline;
- you want to propose an innovative concept.
SEO Copywriting
Some people think that increase in the length of google descriptions copywriting and SEO aren’t complementary. I think the opposite! Indeed, by adding value to your content, you’re clearly meeting Google’s expectations. Even though SEO copywriters focus on keywords while copywriters are more interested in touching their reader’s feelings, the writing techniques are similar in many ways:
- respond to the query intent;
- structure information based on digital reading;
- reduce the length of sentences;
- push to action.
9 copywriting techniques
There are many ways to copywrite. However, nine distinct techniques stand out. Sometimes complementary, sometimes unique to certain types of writing, all of the methods proposed below are truly effective when it comes to copywriting.
1. AIDA
This technique is extremely widespread in web writing , and especially in copywriting. It allows you to properly structure your text and captivate your reader. In addition, it is a very effective way to improve your conversion rate. AIDA is the acronym for:
- Attention : Grab attention from the first sentences.
- Interest : Gain interest by offering an innovative solution.
- Desire : Create a desire to know more.
- Action : Push for action.
2. NOT
Moreover, it is particularly simple to betting data understand and implement. The PAS technique (from the English Problem , Agitate , Solve ) can be translated as follows:
- Problem : Identify the problem addressed in your content.
- Agitate : Describe the problem in order to bring out emotions in your reader (negative aspect).
- Solution : Finally, propose your solution (positive aspect).
