The organization is present, active, and visible, which satisfies many people internally. It doesn’t feel any particular pressure to achieve results. But it doesn’t suit it.
When I meet her, she asks me Social media is paid about the subject and shares her enormous mobile phone number data updated 2025 disappointment: you have to justify every last cent of spending on an expense report, but on the digital subject, she has the impression that no one is bothered by the budgets that are slipping away.
I try to reassure her by telling her that not measuring the result is a kind of norm.
Indeed, their situation is not an anomaly. According to the Content Marketing Institute’s points to note when installing surveillance cameras in commercial facilities 2020 report, only 43% of B2B companies measure the ROI of their content marketing:
Many will recognize this: her main goal is to gain exposure. This situation doesn’t satisfy her. She needs to understand why this presence is ineffective. Likes aren’t customers.
I then refer her to the AMA ( American Marketing Association ) CMO survey , a quarterly report produced in collaboration with Duke University and the Deloitte group.
She notes that, overall, marketers are dissatisfied with the business impact of social singapore lead media. All sectors, including her own, are severely affected.
The enormous paradox of social networks
I’ll digress into Nathalie’s story.
There’s a HUGE paradox about social media: the same people both believe that social media contributes too little to a company’s bottom line, but that more and more investment is needed. Or, more precisely, they’re investing an increasing portion of their budget in it and announce that they intend to continue doing so over the next five years.
