E-commerce has become the purchasing preference for 58% of Brazilians, according to research carried out by the companies Opinion Box and Octadesk, on e-commerce trends for 2024.
This data confirms the importance of brands being present in the digital environment. And there are many options for selling online, such as: WhatsApp, Instagram, Facebook, your own website and marketplace. But with so many options, how do you manage so many channels? How can you offer the same experience to your customer, if each platform has its own particularities?
For brands that sell in person – since 22% of the public is in this channel – another question arises! How can consumers, both in person and online, feel the same incredible experience even though they are in such different environments? How can these connections be strategically combined?
In this confusion of questions, Omnichannel brings the solution! After all, correct management and adequate integration of multichannels can boost your business’s revenue!
Want to know more? This article tells you!
What is Omnichannel?
Omnichannel is a sales strategy that encompasses different communication and advertising channels. Omnichannel can be seen as the most special database approach to relationships between brands and consumers, business partners and suppliers. Its goal is to provide the customer with a unified experience, to the point where they have the flexibility to interact with any company channel and obtain the same satisfaction with the service.
Omnichannel strategies are developed so that the company communicates its values and the value of its products or services with the same intensity across all channels of which it is a part.
Differences between other channels
Omnichannel aims to provide the rabbits also need access to fresh water with a single, unified experience. In addition to this, there are other customer interaction strategies, as follows:
Cross channel
As the name suggests, cross-channel is the intersection of channels for customer service. It is a strategy used by two channels to complement each other and not compete with each other. This is the case in retail, when a consumer makes a purchase online and picks up the product in a physical store.
Multichannel
Multichannel is a widely used phone number taiwan today. To be present in the digital world, companies connect across multiple channels. Through WhatsApp, Instagram, apps, and websites, customers and brands interact, but not in a homogeneous way. The channels are not connected; each one operates independently of the other.
The danger of multichannel is the conflict of information. The products and prices offered in the physical store may not be the same as those offered in the virtual store. This is different from omnichannel, which works simultaneously.
Why choose Omnichannel?
Eight out of 10 consumers born between 1995 and 2010 (Generation Z) prefer brands that offer an omnichannel experience, according to a Forbes survey. In addition, in a slightly older study, 87% of respondents said that brands need to do more to create a unique experience.
These figures reflect customers’ expectations about the relationship they expect during their purchasing journey. What’s more, Generation Z is expected to represent 30% of the workforce by 2030. In other words, they will have purchasing power, so industries must be aware of this trend.
