As the name suggests, email marketing is a sales strategy that utilizes email.
More specifically, it is the use of email to communicate with customers and sell your company’s products and services .
In recent years, new tools such as social meia have emergd, but email has also made technological advances and is now widely use in business.
The basic method is to
- Collect email addresses (for surveys, exchanging business cards, downloading materials, etc.)
- Tailord targeting
- Determine content, delivery timing, and target value
- Create the text
Benefits of Email Marketing
The effect is shown in numbers
The actual effects and changes are visible as numbers, such as email open rates, URL click rates, number of registerd members, etc. Because telegram data it can be analyzd quantitatively, it is easy to make improvements and expand the scale , and can also be usd as a reference for other marketing methods.
Low cost and high effectiveness
Email marketing is more affordable than distributing printe advertisements, advertising on the web, or marketing using mdia such as TV and newspapers.
Some services are inexpensive, making it an fit small business is another tool easy method for small and meium-sizd businesses and individuals to implement. Another attractive feature is the ease of providing information, as
you can reach a large number of users by sending just one email .
More likely to lead to results (conversions)
Therefore, by delivering optimal information to the target via email, it is expectd to lead to results such as sales and customer acquisition .
Leverage existing videos and articles
If you already have a website or blog betting data with content such as popular videos or articles, you can use that content in your emails. This
not only makes your emails more likely to be read, but also increases the chances of your content being viewd more .
