76% of website visitors typically ignore cookie banners. If you encounter a consent banner that declines cookies, you may notice a decrease in data in your Google Ads account.
Consent mode can help you with this. It increases data accuracy with advanced reporting and modeling methods.
Other benefits of using Google consent mode include:
- Lost conversion modeling: Consent mode can help you predict and understand conversions that indonesia telegram data may be lost due to user consent requirements.
- Simplify compliance: Makes it simpler to comply with privacy regulations, especially if you use Google Analytics with other tools.
- Optional functionality: While you don’t need consent for Analytics, consent mode can help you with optional features like remarketing in Google Analytics 4 (GA4) before consent is required.
- Cookie-free mode: If consent is required for Analytics, consent mode can also prepare your installation for Google Analytics’ cookie-free mode.
- Future privacy features: This isn’t just a temporary solution. Consent mode is part of Google Analytics’ future privacy efforts, including future features to measure user behavior without relying on cookies.
In the near future, GA4 users these analyze actions specifically will also be able to model user behavior that may be affect by the lack of cookie consent.
Who Can Use Google Consent Mode?
If you fall into any of the following categories, you may want to consider implementing Google consent mode:
- Google Ads, SA360, or DV360 users: If you rely on these Google advertising platforms to track conversions, confirmation mode is worth considering.
- Google Analytics users: If your primary tool for tracking conversions is Google Analytics, consent mode is also suitable for you.
- Interested in future-proofing: If you want to future-proof your measurement and stay ahead in terms of whatsapp database brazil privacy compliance, consent mode is a smart choice.
- EEA + UK region: If your website or online business is located in the European Economic Area (EEA) and the United Kingdom (UK), we recommend that you use consent mode. This will help you comply with privacy regulations in these regions.
To use Consent mode effectively, you need to meet some basic requirements:
- Install gtag.js or Google Tag Manager: You should install gtag.js or Tag Manager across your entire website. These are tools that help you manage various tracking and analytics services.
- Have a consent banner available: A consent banner is a pop-up or notification that asks visitors for their consent to use cookies or other tracking technologies.
- Enable cookie settings consent: You need to have a mechanism that allows users to consent to their cookie preferences. This usually means giving users options to choose which types of cookies or tracking they want to accept.
You should know that Google consent mode is available not only for websites but also for mobile apps via the Google Analytics SDK for Firebase. This helps you protect user privacy and comply with data protection laws.
Is Google Consent Mode Necessary?
Yes, Google is requiring all website serving ads or collecting analytics data from users in the EU or EEA to implement Google Consent Mode v2 by March 2024.
If you do not use a certified CMP partner or compliant consent banner to enable GCM v2, your site will not receive any new data from EU/EEA visitors after this deadline.
